For Eyes was founded in 1972 in Philadelphia, PA on the idea that an optical store should have a friendly, open environment with fair pricing and high-quality standards.
Since then, For Eyes has grown to more than a hundred stores across the United States. Now, they leverage this global knowledge in eye care, technology & products to provide the highest level of service in each and every one of their stores.
The scope was to design a Store Locator, implement a solution for their insurance providers (MVC) and also continue to support this solution, while also looking at ways to improve the overall experience.
As a result of our collaboration, For Eyes saw an increase in store football by 10% after the store locator feature was implemented.
Additionally, there was an increase in website traffic by 18% after performance optimization on multiple devices.