Abbott is a global healthcare company that develops and manufactures a wide range of pharmaceuticals, medical devices, and diagnostic products.
Founded in 1888, Abbott today operates in more than 160 countries and employs approximately 114,000 people worldwide. The company is committed to advancing medical science and improving patient outcomes through its innovative products and services.
Abbott wanted a Web-based application which would be used across multiple APAC markets for various functionalities, and also serve the purpose of a Loyalty program where one could scan a product code and get rewards.
This partnership resulted in a Loyalty program that spanned a wide portfolio of 60+ products, and across several countries like Philippines, Vietnam, Thailand, Malaysia, Indonesia and Singapore.